Creating an e-shop is a challenge. You need to manage inventory, process payments, and encourage buyers to purchase additional items. The first difficulty that any retailer faces is choosing an e-commerce platform. The success of retail depends heavily on choosing the right software, but there is no optimal platform for e-commerce. You need to evaluate eCommerce solutions and tools based on how well they contribute to the achievement of certain business goals.
This article explains what features to look for, whether you’re considering a ready-made or a custom e-commerce platform. We offer our overview of the best options to make your selection easier:
Shopify.
BigCommerce.
WooCommerce.
Magento.
PrestaShop.
BigCommerce.
WooCommerce.
Magento.
PrestaShop.
What Makes a Good E-Commerce Platform the Best?
Any decent ecommerce software should allow you to simplify the purchase process, accept payments with ease, and get insightful sales reports. However, this is only the basis. Here are some other points to keep in mind when looking for an online sales platform:
- User friendliness. There are e-commerce platforms that require development skills to open a business. Only fast growing and large companies can afford to hire professional developers. To minimize the costs of starting and maintaining your shop, check how easy it is to configure all functions and settings of the shop.
- Sales tools and features. At the base level, the platform should provide various shipping options and multiple payment gateways. The sales and discount functionality is a must because it helps retailers attract more buyers. Accurate analysis reports and SEO tools are also worth considering because they can help you advance in SERP, increase conversion, and optimize your sales strategy.
- Apps and extensions increase the functionality of your web shop. Check if there are enough high quality add-ons available on the market.
- Design. Evaluate the possibility of freely adapting the design of your shop to make it more attractive and user-friendly.
- Help and support. Look for e-commerce platforms or solution providers that guarantee fast customer support. So you can be sure that all errors and flops will be fixed in time.
Although it is getting easier to open a web shop with so many pre-built e-commerce solutions, retailers need to be very careful because not all e-commerce platforms are equally good. The best e-commerce platform for startups is not ideal for large companies and vice versa.
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